Ep 6 Remembering the “why” in your business & unlearning the patriarchy
We’re ditching the demanding hustle and replacing it with integrity infused, juicy feminine energy that effortlessly attracts the dreamiest clients.
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Today we are remembering the why in your business. Most people start a business because they see a gap, they see a need for their product and their services somewhere, usually in the industry that they're currently working in. How do they notice that gap? Most of the time it's because they had to experience it firsthand.
There are really two mainstream versions of successful women in business that I have seen portrayed most prominently.
The first one is what I call the boss babe. It's the woman who sacrifices her family to hustle in her business. She severely sacrifices her family life in order to be 100% succeeding in her business. And then on the flip side, you also have the “mother” archetype, the woman who sacrifices her career to devote herself entirely to her family. The woman who chooses that her family is more important and she sees that she has to sacrifice one or the other and so she chooses the family, she sacrifices the career.
If you don't fit into one of those mainstream boxes, that's beautiful because I 100% do not either. And that was my dilemma and essentially when I knew that I had to create a new paradigm and redefine what success was going to look like in my life.
